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October 01.2025

2 Minutes Read

Lego Store Workers at Downtown Disney Push for Union: What It Means

Dynamic Lego Store at Downtown Disney with vibrant sculptures.

Union Campaign at Downtown Disney's Lego Store

In a groundbreaking move for retail workers, employees from the Downtown Disney Lego Store have launched a union campaign to improve workplace conditions. Approximately two dozen members of the Lego Store team, also known as "brick specialists," publicly unveiled a petition aimed at unionizing—a first for Lego retail workers in the United States.

Motivations Behind the Unionization Effort

The motivation for this initiative stems from a combination of workplace grievances and recent changes in California law. Hunter Gulino, a brick specialist with three years of experience, pointed out the need for a better work environment. Issues include reduced hours post-wage increases and unreliable air conditioning, which has sparked discomfort during peak visitor seasons.

The Importance of Solidarity Among Workers

This campaign follows a broader trend in the entertainment and retail industries, where union representation is on the rise. The United Food and Commercial Workers Local 324 is already supporting various Disney theme park workers. The support network signifies a growing acknowledgment of collective worker rights amid the thriving Disney culture, where the enthusiasm of guests often contrasts with employee concerns.

Potential Challenges Ahead

If Lego chooses not to recognize the union voluntarily, store employees could seek elections through the National Labor Relations Board, adding an additional layer of complexity to the campaign. The Lego Store's management has yet to respond, heightening anticipation about the future.

Looking Forward

With nearly 80% of Disneyland Resort workers being part of a union, the Lego Store employees hope to create a precedent that not only benefits their workspace but also inspires similar efforts at other retail locations. As employees take bold steps to advocate for themselves, their actions could potentially shape the future dynamics of labor relations within the expansive Disney brand.

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Lego Store Workers at Downtown Disney Push for Union: What It Means

Union Campaign at Downtown Disney's Lego Store

Motivations Behind the Unionization Effort

The Importance of Solidarity Among Workers

Potential Challenges Ahead

Looking Forward

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